Winner-Take-All Markets: How to Find the Champions
In some markets, being the second-best option is perfectly fine. Your neighborhood has two decent bakeries, and both do well. Nobody cries about it. But in other markets – the ones that matter most for investors – being second-best is a slow death sentence. The winner captures most of the profit, most of the growth, and most of the future. Everyone else fights over scraps. Google handles over 90% of global search queries. Not because Bing is terrible – it is actually fine – but because in search, “fine” does not matter. Once users, advertisers, and data all concentrate on one platform, the gravitational pull becomes inescapable. If you understand which markets have this winner-take-all structure before the outcome is decided, you can make some very serious money. If you understand it after, you are just paying for what everyone already knows.